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  • How Thinking Like Google Search Engine Will Grow Your Business

    For the non-technical business owners and entrepreneurs out there, you might be wondering what the Google search engine has to do with your professional success. The connection comes from the fact the internet is where your success lies, and Google is the main staple of the internet. When new users want something, they use Google to find the businesses that can deliver. The key to success, then, is understanding the Google algorithm and optimizing your site in order to grow your business. We're going to discuss how search engines work in this article, helping you figure out how to rank on the first page of Google. Hopefully, the information can serve as a good jumping-off point for your digital marketing life. How To Grow Your Business Through Google So, how does Google work? When a user makes a search, their particular keyword phrase is run through a network of ranking factors that determine which sites are most related to that search. Those factors and that network are called the "search engine algorithm." It's a complex system that uses artificial intelligence alongside some concrete measurements to produce the quality results that we see on Google pages. Google keeps most of its algorithmic information close to the chest, but marketers have identified a number of key factors for success. The process of adjusting your website to meet the demands of the algorithm is called "search engine optimization." What Is SEO? SEO is the bedrock of your digital marketing campaign. It involves creating content, optimizing for specific SEO keywords, doing keyword research, link building, and updating your site as the digital landscape changes. Are those things a little unfamiliar? Don't worry too much, there are professionals out there who can help you take care of all of those things. Trying to create and manage a successful digital marketing campaign on your own is almost impossible. It's possible if you're able to dedicate most, if not all of your time to watching, adjusting, and creating content for your SEO efforts. Most small business owners don't have that kind of time. So, you might need a little help from a consultant or agency that has the practice down to a science. Significant results come when you invest in help from people who have been studying SEO for a long time. The more you look into search engine optimization, the more you realize that it's what businesses need to stand out and draw new clients. When something is so important, it's best to put it in the hands of experts. Need Some Help With Your SEO Campaigns? If you're not interested in learning search engine optimization or don't have the time to, you're in the right place. You need digital marketing to set yourself up for success, but you might not have enough energy to divert in that direction. We're here to help you get the ball rolling. Contact us to set up a meeting or just learn more about how search engine optimization and digital marketing can grow your business. By Andres Castro Andres SEO Expert

  • 10 Steps to a Successful Digital Strategy

    Working out a successful digital strategy is a tough thing to do. If you're not familiar with the process, getting a grip on how things work can be equally difficult. We're going to give you a beginner's crash course today, exploring how a digital strategy works in a few steps. After we work through the steps, we'll look at how to fit those ideas into a practical strategy. We hope these digital strategy tips are useful to you as you begin the process of drawing online business to your site. Let's take a look. 1. Look at The State of Your Website The website is the foundation of your digital strategy. All of the optimizations you do will run through your website, so it needs to be up to par. A poorly created website will hold you back from seeing any kind of digital marketing results. At the very least, go through your website and polish it to the best of your ability. Re-write your main page content, make sure that all of the links work, and adjust things to be more visually appealing. If you have the budget, consult with a digital marketing professional to give you an SEO audit. This is a good method of seeing where you're at in practical terms so that you can plan your strategy moving forward. 2. Find Your Target Group Target market research should help you choose the platforms you'll market on, the keywords you'll research, and the style of content that you'll put out into the world. The internet is a massive place, so randomly sending content out into the web won't bring results. It's important to know the specific people that will be most receptive to your brand. If you have the target audience locked down, you'll find that all of your time and money will bring far better results. 3. Set Measurable Goals One of the beautiful things about marketing online is that there is a lot more data to work with. Almost everything you're trying to achieve is reflected in some kind of data. Whether you're looking at site visits, sales, clicks on particular links, or SEO rankings, you can keep a close eye on the numbers. So, look at where you stand in the most important metrics. Set monthly goals for yourself that lead up to your ultimate goal. That way, you're not just coming into the strategy thinking that you're trying to earn "results" or "increase numbers." Vague goals aren't always achievable. Specific and realistic goals, on the other hand, are. 4. Pick Out Your Tools To effectively research and create content, you'll need a few SEO tools on your side. Look for interfaces that help you research keywords, optimize your writing, monitor your target audience, and identify new areas for content placement. It's also useful to have some method for keeping an eye on your key metrics without having to go into the back end of your content management system. Many management systems have easy ways to keep an eye on important metrics, but be sure that yours does before you start trying to achieve the goals we mentioned in the previous section. Streamlining the process with useful tools makes digital marketing more about working on your campaign and less about stressing over how to keep an eye on it. 5. Find Your Dream Keywords There are a few keywords in every niche that are difficult to rank for yet achievable for your business. They might not be the most popular keywords in your niche, but they would definitely put you in contention to level up your success. The most popular terms in a niche are crowded with massive corporations and huge businesses that would be almost impossible to budge. Your Goldilocks zone keyword phrases should be somewhere below those in popularity. Pick out those terms to use as the keywords for your primary pages. Home pages, about me, contact pages, and other essential areas are the ones we're talking about here. You might not rank well at first, but the success of your subsequent content will raise the standing of those pages. Over time, a successful digital strategy will put your main pages in a position to rank for those popular keyword phrases. 6. Brainstorm Your Content Approach You'll need to have a method of distributing content regularly. The way that you create and release that content, though, can happen on your own terms. Find the most receptive audiences and flesh out the sort of content that will be most relatable to those people. You should also produce content that's meant to rank in Google searches. In a lot of cases, that content comes in the form of a blog post. Blog posts are excellent ways to address target keywords and optimize material regularly. There might be a few different social media platforms that would help you as well, but the content could vary depending on the platform. Figure out how much you're going to post and how you'll go about posting. Decide on style, frequency, and any other specifics that may come to mind. It's important to have those things fleshed out, even though it might seem like something you'll always get around to. Rest assured, there will be a time or two that you'd rather do anything but create content. Your clear outline and plan will help you push through those moments when motivation wanes. 7. Plan to Generate Feedback Feedback is one of the key ways that Google ranks its sites. The point of Google's search engine algorithm is to find the sites that are most relevant to users. All of SEO is the process of trying to make your website and brand presentable to that algorithm. So, if you can get real endorsements from your customers, you're giving Google a clear indication of your value. Incentivizing reviews in any way will bring you a lot of good SEO karma. It's tough to get users to give positive feedback, but it's something to keep in mind. Once you figure out the strategy, it's an easy way to get consistent improvements in your rankings. Further, reviews let people know that you're a good business. It's as simple as that. 8. Start Putting Your Plans into Practice The next step is to start acting on the plans you've made. Research keywords, create content, and release it out into the world. It seems a little nerve-wracking, but it's very harmless and simple. The process started when you put the website up. You're just making it more serious now. Don't expect to see any huge changes overnight, though. Digital marketing takes a while to kick in, so just keep at it for a few weeks and feel it out. This is also a good time to see if your plans are realistic in terms of the workload and output that you've laid out for yourself. 9. Monitor Your Data Start feeling out how your metric-monitoring interfaces work. It's exciting to see results, however small they might be, especially at first. After a few weeks or so, you'll be able to see how your strategies are working. You can start to look into the numbers and find reasons that things are working. Alternatively, they might not be working and you'll be able to see why. All of the data gives you insight into how users are responding to your content. If you're not seeing more traffic, you can start to tweak different pieces of your optimization to start seeing higher rankings. 10. Reach Out for Help If your efforts aren't working out, it might be a sign that you need a little professional help. SEO professionals are experts at fine-tuning digital strategies to make them work. They'll be able to tell you what you were doing wrong and where to move forward. Further, they can take the reigns if you need them to. If it's in your budget, working with a digital marketing professional is a great choice, as the results they bring will be well worth the investment. Putting Your Digital Strategy Into Action It might seem like a lot to put all of these digital strategy steps into practice. If you're not someone who has any digital marketing experience, don't get too nervous about all of these things. You might not even have any idea of what SEO is or how it's supposed to help your business. Digital marketing, in many ways, is a lot like managing your social media profile. Some foreign ideas might come your way, but none of them is anything too difficult to understand or manage. So long as you have a baseline digital literacy and a little time to dedicate to working things out, you'll be able to improve your website and start seeing some results. There are a lot of informational resources like the one you're currently reading that can help to understand and implement the different strategies above. Expanding Your Digital Strategy It's also important to note that the ideas above are just the beginning of your strategy. A great SEO campaign should have a little more specificity in the way things are done. The steps laid out above, though, are a great place to start. There might be some blanks that we didn't have time to fill in today, but those issues will present themselves in ways that are easy to understand and troubleshoot. Most content management platforms and digital marketing tools are created for people who don't have much experience with the practice. This is because marketing online is a relatively new thing, and a lot of business owners are just starting to figure out what it is and how it works. This can benefit you in a couple of ways. First, it means that the information and methods for improving your site are manageable to anyone. Just like an airport is created to allow people of all backgrounds to navigate, digital marketing tools are straightforward enough for even beginners to understand. Second, it means that a lot of your competition might be right where you're at now. Most business owners don't know the first thing about digital marketing, except that their business needs to grow. If It Works, Embrace It As you start to work out your strategy, you might find that something works when you don't understand just why. Maybe you posted a unique piece of content and it turns out to be the one that brings you the most traffic. Alternatively, maybe an off-hand video on one of your main pages prompted that page to go up a significant amount in the Google rankings. These things are blessings, and they can give you a lot of insight into what works in digital marketing. The Google algorithm isn't something that we can get access to. Google keeps things pretty well under wraps, letting out bits of information to keep websites in the loop. There's a lot that we don't have insight into, however. So, if you do something that boosts rankings on one page, try working that thing into your other pages. Don't let a good thing go to waste by thinking it was random. The search algorithm is a very precise and calculated thing, so there are discernable reasons for any change in your rankings. Professional Help Will Make a Difference Not to beat a dead horse, but SEO and digital strategy professionals will do wonders for your business. All of the fine details that come from years of experience will be present on your website right away. You could spend weeks poring over guides and research to try and get expert insight and still come up short. So, if you're feeling overworked or stressed at the workload you already have, reaching out to an SEO professional for digital strategy consulting might be the best move for you to make right away. Need More Digital Strategy Advice? Hopefully, the information above can lead you to a successful digital strategy. If you're not sure where to start, though, we're here to help. We've got all of the digital strategy tips you need. Contact us for more insight into digital strategy consulting, key digital strategy advice, and much more. By Andrés Castro Andres SEO Expert

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  • SEO Expert | SEO Consultant | Andres SEO Expert | Miami

    Optimization. If you need quality SEO Services, SEO Web Design and SEO content to engage your audience and boost your Google ranking, you have come to the right place. SEO Web Design. Content. CORE SERVICES SEO SERVICES On the fence about hiring expert SEO services? Keep reading to discover the reasons you need an SEO consultant ASAP. By hiring Andres SEO Expert, you can boost your ranking, business, and ROI. Learn More SEO WEB DESIGN Get a beautiful, modern web design that increases your search engine rankings, builds brand authority, and increases leads and sales? Keep reading to know how we can help you to increase your ranking. Learn More SEO CONTENT Discover our Content Marketing Services. We provide engaging SEO content that drives organic traffic to your website, so you can build credibility with your audience and generate more leads. Learn More EXPERT SEO SERVICES If you want to widen your audience and grow your small and medium-sized business, then you need expert SEO services. We explain what we do and why you should to hire the Andres SEO Expert Services . ​ Leads from search engine optimisation (SEO) are eight times more likely to become paying customers than those from ad campaigns. Meanwhile, over 90% of online interactions begin with a search. If you're not on the first page of results, however, you'll miss 75% of your prospects. ​ Don't miss your chance to reach customers! By working with an SEO expert, you can generate brand awareness, leads, and sales. Since SEO is cost-effective, you can boost your ROI, too. ​ With expert SEO services, you can boost your ranking, reach more customers, and grow your business. LOCAL SEO Local SEO allows you to appear in front of consumers who are in your area. As you rank higher on search results pages, more people will see your business. They'll also see your Google My Business (GMB) listing . ​ Your GMB listing appears in a prominent location at the top right of search pages. The listing will show consumers your: Business name, Phone number, Hours, Directions to your store, Reviews from customers, Website. ​ Taking up prominent space on search pages will help you generate more awareness and web traffic. Meanwhile, consumers will see your listing before the competition. ​ Your SEO Consultant can help you develop a local SEO strategy. First, we'll help by improving your GMB listing. ​ Then, we'll help you develop location-based content and pages on your website. ​ What keywords do your customers use in a search? What words and phrases do they use that are distinct to the region? What about the language they speak? ​ These factors can all impact your SEO strategy. We'll help you create SEO Content with your local customers in mind. NATIONAL SEO A strong SEO strategy can help you reach different customers throughout your area. If you want to expand your reach, look beyond local SEO. Focus on different areas throughout the country, too. ​ With national SEO, you need to adjust your targeting per location. Precise targeting will save you valuable time and money. You can reach the people who are already interested in your product or service to boost sales. ​ Meanwhile, we'll help you create SEO content based on what your national customers care about most. INTERNATIONAL SEO With a strong SEO strategy, you can reach every corner of the globe! SEO is a great way to expand your reach without overspending. ​ It's important to adjust your SEO Content for different languages, though. Otherwise, you'll fail to rank ahead of native competitors. ​ Expanding your reach intentionally will help you remain competitive. It can also help you expand your brand awareness globally! DRIVE HIGH-QUALITY TRAFFIC TO YOUR WEBSITE Pinpointing your target audience can help you generate more high-quality traffic to your website. With SEO services for small and medium-sized business teams, you can boost your ranking. The higher you rank, the more traffic you'll attract. ​ Appealing to your target audience will help you attract relevant traffic, too. ​ As more people visit your website, Google will start to see you as a relevant, helpful resource. Your ranking will improve even more. Then, you can turn those visitors into prospects and sales! ​ In fact, SEO leads have a 14.6% close rate . ​ Since small business SEO is a cost-effective marketing strategy, you can save money instead of wasting it on outbound strategies. Your ROI will improve, allowing you to boost your business! SEO SERVICES FOR THE USA, UK, SPAIN, BELGIUM & GERMANY You need a slightly different SEO strategy for each region you're targeting. Whether you're looking for an SEO expert in the UK, USA, Spain, Belgium, Italy or Germany, we can help. ​ We already have many customers in the US. Appealing to customers in American can help you generate fresh sales. Andres SEO Expert is located in Miami, Fl . So, your SEO expert in the US can help. ​ We have a large network of customers in Spain, too. In fact, our SEO expert in Spain can help you reach locals better than anyone else. Having an expert SEO consultant with Spanish as their native language can work to your advantage. ​ Google Translate still makes mistakes. Instead of running your website content or blog posts through a translator, work with a native English or Spanish speaker. In fact, in our team we have Spanish-speaking SEO experts. We can help you target a large audience of Spanish-speakers to help expand your reach. ​ Have customers in Belgium and Italy? We do too! We're prepared to build SEO strategies for regions throughout Europe to help you reach customers. SEO SERVICES FOR GOOGLE How much do you know about SEO? Google's algorithm changes constantly throughout the year. If you're not up-to-date with these changes, you could unintentionally use black-hat SEO. ​ Google penalises websites that use black hat SEO tactics. Your website might not appear on Google searches anymore. ​ You can rely on Andres SEO Expert to provide the experience and expertise you need. If you have any questions, we have the answers. You won't have to worry about navigating the complexities of SEO. ​ We'll provide you with the SEO services you need to beat Google's algorithm. ​ Instead, you can boost your ranking and start experiencing long-term success! PROFESSIONAL TOOLS AND STRATEGIES You don't want to waste money on SEO tools you'll only use once. Instead, talk to your SEO expert in the USA and UK. We already know how to use these tools. ​ For example, we can use Google Trends, Keyword Planner, and SEMRush to develop your list of target keywords. We can use analytical tools to measure the success of your SEO campaigns. ​ You might need an SEO team that can update your website with user experience (UX) design trends. UX design ensures your website is fast, mobile-optimised, and easy to use. As people click on and explore your site, your ranking will improve. ​ We can help with content creation, too. You'll need to create well-researched, engaging content to improve your ranking. As your SEO consultant, we'll develop a strategy with your business in mind. ​ We'll determine what changes to make to your website and which keywords to target. We'll help with content creation and promotion, too. With our team's help, you can develop a thorough SEO strategy that's bound to boost your business! FACEBOOK ADS SERVICES When determining your ranking, Google looks for off-page ranking factors. For example, it considers where you're attracting traffic from. You can use Facebook Ads to spread the word about your business. ​ Your Facebook Ads can appear on Facebook and Instagram. These eye-catching ads can help you generate more traffic. Remember, more traffic means a better ranking. ​ You don't want to blow through your budget with inaccurate targeting, though. Instead, work with a dedicated and trusted SEO expert as Andres SEO Expert agency. We'll fine-tune your campaigns to improve your ROI. KEEP UP WITH THE LATEST TRENDS Are you up-to-date with the latest SEO trends ? Google's search algorithm changes constantly. These changes respond to how consumers behave online. ​ For example, more people are using voice assistants to complete their searches. In fact, about 76% of smart speaker users complete local searches each week. These searches are usually phrased as questions. ​ Understanding the latest SEO trends can give you a competitive advantage. ​ You're already busy enough keeping track of your own industry's trends. Consider working with an SEO expert in USA, UK, Spain, Germany and Europe who already has up-to-date knowledge. We'll make sure you never fall behind with the trends. ​ Using these trends to your advantage can help you maintain a strong, top-of-page ranking. Otherwise, your competitors will win that ranking instead. Customers will visit their website instead of yours. ​ The latest SEO trends can determine the keywords you should rank for. Voice searches usually use long-tail keywords. These keywords are more precise, meaning your content will need to answer exact questions. ​ Almost 70% of voice searches use natural language with a conversational tone. There's no SEO intentionality. Trends can impact your content, too. In fact, video content is becoming increasingly popular. By 2021, video content will account for 80% of all online traffic . ​ Along with videos, VR and AR content are also gaining traction. By 2021, traffic for these formats will increase 20-fold. Google loves video content. In fact, it's one of the featured snippets Google displays at the top of search engine results pages. ​ Videos are engaging, branded, and easy-to-consume. Consumers can learn more about your business from a 30-second video than they would from reading a blog for that time. ​ We can help you keep up with these SEO trends! GOOGLE ADS SERVICES Google also allows companies to use pay-per-click (PPC) advertising to reach customers. In fact, PPC can benefit your SEO strategy. ​ As more people click on your ads, they'll visit your website and explore your content. Google will recognise you're attracting more traffic than before. It will boost your organic SEO ranking to help you reach more customers. ​ Meanwhile, your ad clickthrough rate will improve, which can benefit your ads, too! ​ Unfortunately, PPC advertising can get costly, especially if you don't know what you're doing. Consider SEO services for small business teams that include Google Ads services. ​ With help from an SEO and Google Ads expert, you can generate more traffic and leads without blowing through your budget. Now You Know Those Wow-Worthy Reasons You Need an SEO Expert Ready to generate more traffic, leads, and sales than ever before? Consider all reasons here described you need an SEO expert for your business. With our help, you can set yourself up for long-term success in 2021 and beyond! ​ Want a customised SEO plan tailored to your business? We're here to help! ​ Get in touch with our team today to start gaining more traffic and sales with SEO. "A great person to work with, extremely helpful and friendly and did a great job helping me set up my website. Communication was great and fast work done great. Will use again :)" Michaela Pelosi, United Kingdom www.gabrielefragrancebox.com SEO Optimization SEO Web Design Services SEO Content Marketing GET IN TOUCH Please complete the form and we’ll get right back to you as soon as possible. 777 NW 72nd Ave, Miami, FL 33126, USA Suite 1075 Languages we serve: English, Spanish. info@andresseo.expert Submit Thanks for submitting!

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  • SEO Content | Content Marketing Services | Andres SEO Expert

    SEO Content Services Content Marketing Services. SEO Professional Writing. We provide engaging SEO content that drives organic traffic to your website, so you can build credibility with your audience and generate more leads. Grow Your Business with Exceptional Content You may have heard of content marketing but aren’t sure what it is or why it matters to your business. Or maybe you know you need a content marketing strategy but don’t have time or don't know where to begin. ​ At Andres SEO Expert, we can help. We work with top SEO content writers to bring our clients engaging and informative content designed to make your business more visible in search engines and position you as an expert in your industry. If you are ready to grow your bottom line, contact us today to find out what content marketing can do for you. What Is Content Marketing? Content marketing is when you create content designed to boost brand awareness, generate more leads, make more sales, and boost revenue. Your content can inform , engage or entertain your reader, and it helps build trust, so they are more likely to choose your services. Content marketing is meant to help connect you with your ideal customer in an authentic, so they see that you are there to serve them, not just sell to them. Why Is Content Marketing Essential for All Businesses? Before the internet was popular, many people used a phone book to find the local services and products they were looking for. Larger companies relied on methods like catalogs and advertising to generate sales. Today, more than 81% of people research their purchases online before buying them, but unlike a phone book, search engines like Google don’t rank businesses by alphabetical order. Instead, they use complex algorithms to rank websites by the quality of the content on their site, the number of backlinks, and the amount of traffic they are already receiving. That is why it is essential to have informative content on your site if you want to be found online. How We Can Help While content marketing is essential for both online visibility and credibility, it is incredibly challenging to keep up with the demand for consistent blog content. At Andres SEO expert, we make that process simple by providing you with affordable content written by some of the top native English-speaking writers in the world. We’ll match you with writers who are experienced in your industry and provide unparalleled quality. Then we use some of the most advanced SEO software in the world to build a content and link building strategy designed to identify the keywords your ideal clients are using to find your business. Learn more about the different types of content we produce: ​ Article Content ​ If you are looking for the fastest way to get exceptional and consistent articles and blog posts for your website, we can help. All of our posts are search engine friendly and designed to show your target audience that you are an authority in your industry. ​ Product Description Content ​ Many businesses underestimate the power of an informative and engaging product description. A compelling product description is the best way to show your customer how your product will provide solutions to their needs. Let us help you convert more sales today. ​ Website Copy ​ When you have compelling SEO-optimized content on your website to complement your stunning website design, search engines will boost your page higher in the rankings. We write home pages, about pages, and service description content, all crafted to convert. ​ Press Release Copy ​ If you have an exciting new product, service, or other news and want media outlets to cover it, you need an exhilarating press release. News professionals and bloggers will jump at the chance to cover your news when they read the professionally written press release we write for you. Your One-Stop Shop for Website Design, SEO, and Content When you work with the team at Andres SEO Expert, you get more than the best content for your business. Our team can overhaul your entire website to ensure that it is fast, mobile-friendly, and easy to navigate for a user experience like no other. When you combine expert SEO web design with award-winning content , you make it effortless for your customer to choose you. How Our Professional Content Marketing Process Works Step 1: Choose the Word Length We offer various lengths for web pages and blog posts including, 300, 500, 1000, and 1500 words, depending on your needs, goals, and budget. Step 2: Choose the Page Type Choose blog posts, service pages, home pages, an about us page, or contact us to ask about our press releases. If you have any questions, feel free to reach out. We are always here to help. Step 3. Fill out our Personalized Andres SEO Expert Form Link your current domain, tell us about your company and what you want your new page to be about. Give us details about your brand’s voice, target customer, and intended results, so our content writers can get it right the first time. Step 4. Receive Exceptional Professional Website Content Once you have filled out your brief, we will get right to work creating 100% original SEO-optimized website content within fifteen days. All of our content includes titles and meta descriptions that search engine crawlers will love. Build credibility with your target customer today! Why Choose Andres SEO Expert? We have been working with companies worldwide for many years and have witnessed the global digital transformation since the beginning. When you choose the team at Andres SEO Expert, you enjoy personalized service combined with our long track record of evolving with the digital landscape. How Much Does SEO Content Cost? If you are looking for one of the most cost-effective ways to boost your bottom line, content marketing is the perfect choice. It is affordable and effective, powering an exceptional return on investment. Contact us to get an exact quote today. Order Your Expert SEO Content Today We are your one-stop shop for all your content needs. If you are ready to drive exceptional growth in your business, contact us today to get started with SEO content. We look forward to helping you create long-term growth in your business. Contact us now to get a free consultation today. Contact Us

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