For the non-technical business owners and entrepreneurs out there, you might be wondering what the Google search engine has to do with your professional success.
The connection comes from the fact the internet is where your success lies, and Google is the main staple of the internet. When new users want something, they use Google to find the businesses that can deliver.
The key to success, then, is understanding the Google algorithm and optimizing your site in order to grow your business.
We're going to discuss how search engines work in this article, helping you figure out how to rank on the first page of Google. Hopefully, the information can serve as a good jumping-off point for your digital marketing life.
How To Grow Your Business Through Google
So, how does Google work?
When a user makes a search, their particular keyword phrase is run through a network of ranking factors that determine which sites are most related to that search.
Those factors and that network are called the "search engine algorithm." It's a complex system that uses artificial intelligence alongside some concrete measurements to produce the quality results that we see on Google pages.
Google keeps most of its algorithmic information close to the chest, but marketers have identified a number of key factors for success. The process of adjusting your website to meet the demands of the algorithm is called "search engine optimization."
What Is SEO?
SEO is the bedrock of your digital marketing campaign.
It involves creating content, optimizing for specific SEO keywords, doing keyword research, link building, and updating your site as the digital landscape changes.
Are those things a little unfamiliar? Don't worry too much, there are professionals out there who can help you take care of all of those things. Trying to create and manage a successful digital marketing campaign on your own is almost impossible.
It's possible if you're able to dedicate most, if not all of your time to watching, adjusting, and creating content for your SEO efforts. Most small business owners don't have that kind of time.
So, you might need a little help from a consultant or agency that has the practice down to a science. Significant results come when you invest in help from people who have been studying SEO for a long time.
The more you look into search engine optimization, the more you realize that it's what businesses need to stand out and draw new clients. When something is so important, it's best to put it in the hands of experts.
Need Some Help With Your SEO Campaigns?
If you're not interested in learning search engine optimization or don't have the time to, you're in the right place. You need digital marketing to set yourself up for success, but you might not have enough energy to divert in that direction.
We're here to help you get the ball rolling.
Contact us to set up a meeting or just learn more about how search engine optimization and digital marketing can grow your business.